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A strong mobile website design is key to reaching customers and driving conversions. According to Google’s Mobile Playbook, more than half of consumers say they won’t recommend a business with a poorly designed mobile site (and 40 percent will turn to a competitor’s site after a bad experience with a mobile site). In addition, 40 percent of customers will leave a page that takes longer than 3 seconds to load. In order to succeed in the modern marketplace, businesses must have a well-designed, mobile-friendly website that loads quickly and meets customers’ expectations.

Mobile website design is about more than translating your site into a smaller, flexible format—it’s about considering the entire user experience. A positive customer experience requires simple navigation, clear calls to action, and pages that are quick to load and respond. While some elements can be translated directly to the mobile site, the experience should be tailored to the smaller screen size and the functionality of mobile devices. When designing a mobile-friendly website, it is important to consider the mindset of visitors to your site. Mobile visitors may be further along in the purchase process, signaling a significant opportunity for you to capture their attention and convert sales.

Custom Software Solutions’ mobile website developers will work with you to discuss your goals and develop a mobile site that meets your business goals. Whether you are looking to revamp your mobile site or you are starting from scratch, our mobile designers can develop the structure and templates to help your website stand out on mobile devices.